The Beach Boys were playing and the hall was packed as Apple CEO Steve Jobs walked in, wearing, of course, a black turtleneck and jeans. His keynote at Macworld Conference & Expo in New York kicked off with some new “Switch” ads, two featuring “real world” students and a hilarious one featuring comedian Will Ferrell (of “Saturday Night Live”), who identified himself as a “porn actor.”
Jobs talked about Apple’s US$75 million “Switch” campaign. He said that so far, 1.7 unique visitors have come to Web site, about 60 percent of them Windows users. And companies are coming out with new products, such as Move2Mac, to help move files from a Wintel system to a Mac.
“The response we’ve had to this ad campaign is off the charts, and you’ll be seeing a lot more than this,” Jobs said.
In Apple’s 31 retail stores, there are over 100,000 visitors per week. Last week there were approximately 150,000 visitors. A SoHo store opens in NYC tomorrow, as well. (MacCentral will be covering the store’s opening this week, so stay tuned.)
“They [Apple retail stores] are the best retail experience around,” Jobs said.