is showcasing its three upcoming Mac OS X compatible video encoding tools this week at Macworld Conference & Expo in San Francisco.
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In its booth, Sorenson Media will demonstrate three new versions of Sorenson Squeeze, the company’s video compression software: Sorenson Squeeze 3 Compression Suite, Sorenson Squeeze 3 for Macromedia Flash MX and Sorenson Squeeze 3 for MPEG-4. Sorenson Squeeze allows you to encode and deliver high-quality QuickTime media for streaming and progressive downloads. Squeeze offers two-pass VBR and fast-pass VBR and audio VBR for MP3 encoding. The former produces higher-quality video than standard compression with only slightly more processing time. The latter reduces processing time to non-VBR standards, while delivering only slightly lower quality than two-pass VBR compression.
In order to overcome video file length restrictions for video playback within the Macromedia Flash Player 6, Sorenson Squeeze for Macromedia Flash MX lets you encode longer video files by creating “stitched” SWF files for smooth continuous play. Stitched output files can then be served centrally from any Web server.
Sorenson Squeeze for QuickTime includes the Sorenson Video 3 Professional codec. With Squeeze, QuickTime media is compressed to a fraction of its original size — allowing for more media on local and portable storage devices — and is streamed across the Internet much more affordably, McGarr said. Sorenson Squeeze for QuickTime supports One and Two-Pass Variable Bit Rate compression.
Attendees of Macworld Expo can look for Sorenson Media in booth 2233.