Macromedia Inc. has bought privately held Presedia Inc., which provides presentation and e-learning solutions.
By adding Presedia’s flagship product, Express, to its lineup, Macromedia plans to extend its leadership in the online presentation, training and e-learning market, according to Norm Meyrowitz, Macromedia’s president of products. Among its uses are sales and channel training, employee communication and development, compliance and certification, and product training. The Express hosted and licensed offering will immediately be sold and supported by Macromedia.
Express will allow non-technical professionals to use existing office productivity tools like Microsoft PowerPoint, annotate their presentations with audio, and combine these two elements into a streaming Macromedia Flash application delivered via a hosted or licensed solution. The content can contain slides, audio, animations, quizzes and surveys. The system tracks and reports results, and can also be integrated with existing learning management systems.
The financial terms of the Presedia acquisition haven’t been disclosed. Presedia founders Kevin Lynch and Keith Kitani, along with the rest of the Presedia team, will join Macromedia to lead product line direction and development.
Macromedia Flash is the delivery format for Express presentations. You can expect further integration with Macromedia products and technologies in the months to come, according to Macromedia. Express starts at US$12,500 for up to 100 users on a hosted license per year.