Steve Jobs unveiled the squat little box that used black-and-white pictures as its command-line interface in 1984. By 1993, the Mac had become so much more than that first single-screened animal. Its users were struggling with a vast array of new options, rapidly changing technologies, and capabilities that had been science fiction a short time before.
For Macworld, the Macintosh’s steadiest (though sometimes critical) companion through those years, it was also time to evolve. In September 1993, Macworld changed a magazine design that had stood largely untouched since its birth in 1984.
In order to stay relevant to its readers, Macworld needed to address the bigger issues of a more complex platform, as well as the more diverse needs of a growing population of Mac users.
Here we are, seven years later, with a design that has withstood the test of time. But we are again at a crossroads. The Macintosh market of 1993 is dead. Steve has returned and reinvented Apple; the Macintosh; and by extension, the entire computer market.
Macworld must reinvent itself as well.
Since 1993, the science of design has moved forward. Macworld, which has tried to reflect the Mac’s design panache and creative spirit, once again has an opportunity to lead the market in magazine. We hired one of the world’s top design firms, Pentagram, to help us in the two-year process of reengineering Macworld. Pentagram has a long list of print, architectural, and industrial design accomplishments (check out www.pentagram.com for more information). It even boasts Robert Brunner, the founding director of Apple’s Industrial Design Lab, as a partner.
The science of the Mac platform has changed, too. PowerPC; G3; G4; USB; FireWire; Airport; iMac; PowerBook; iBook; Mac OS 7.5, 8.0, 8.5, 9.0, and X have all come through the doors of Macworld Lab in the last seven years. And, of course, the Internet has become omnipresent in that time.
Which brings us to today–and another Macworld redesign. In these pages, we introduce you to the innovations of our first redesign in seven years.
This redesign isn’t just about looking good. It’s about reflecting in both words and images the new spirit of the Macintosh: a world where computers become as indispensable as the telephone; a world where our computers–and the magazines about them–need to be as creative, productive, and fun as we are. Welcome to a new Mac world. And here’s your new Macworld to guide you through it.
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