The Boss here at Macworld likes to say that the iMac changed the question “Do I need to buy a computer?” to “What color computer should I buy?”. While processor speed and memory size used to be a computer buyer’s main concerns, the iMac’s latest rainbow of colors has raised a troubling question the average technophile is ill-equipped to tackle: Am I a ruby or an indigo? We’ve convened a panel of gurus–color psychologist Leatrice Eiseman, Dreamlife.com feng shui expert Seann Xenja, Indianapolis interior designer Ron Budny, feng shui consultant Ailsa Long, and Art Institutes International design instructor Tom Glass–to field tricky color calls. As for processors and memory, that’s still our turf.
Loyal, consistent dependable:
“Blue is for the conservative type who is willing to go with some change,” says Budny. “Too much blue can create a depressing chi,” adds Long.
daring: “It’s the color
of wealth and power.
If you already have too much energy, [choosing ruby] would be like adding fire to fire,” says Xenja.
Stable, contented, quiet: “It’s the color of hope, vitality, spring, and health,” Xenja says. “This is someone with a heavy workload who needs their environment to be relaxed,”
“Unlike lovers of red, they never crave real excitement, just contentment,” Eiseman says.
“Too much gray can cause withdrawal,” says Long.
Professional, neat, picky: “Those who love pure white have a fastidious side. They are very self-sufficient and uncompromising,” Eiseman says. “Too much white can create a sterile, unsettling environment,” adds Long.