magazine has established a “Hall of Fame Awards” to recognize companies that provide “excellent and consistent performance” of consumer brands in four areas — Brand Leadership, Brand Icon, The Spirit of Marketing, and Innovation. Apple joins companies like Coca-Cola, General Electric and Ben & Jerry’s as a recipient of this year’s awards.
Specifically, Apple gets the award for Innovation. “The award for Innovation recognized success earned by taking risks, breaking the rules and reinventing the basis of competition within a category. This could have been written specifically to describe Apple,” said Brand Marketing. “Just like the first time around, Apple is relying on product innovation, loyalty-inspiring performance and cutting-edge marketing to remind America why it became a force in the first place.”
The awards appear in the April issue of Brand Marketing magazine, which is available now. Brand Marketing magazine is published by Fairchild Publications. Fairchild’s other publications include Women’s Wear Daily, W, Details, and many others.