Computer memory has very much become a commodity market. Prices shift daily on memory items, and those shifts can mean big differences in cost to the consumer. Now Xplain Corp. is trying a new approach towards selling RAM. Its subsidiary DevDepot has just opened up
a new store for users who need memory products for their Macs and PCs, digital cameras and MP3 players. The new store is building each memory module to order, assuring customers that they get what they need at the latest prices available.
“Unlike other vendors, DevDepot is not padding pricing to deal with day to day price fluctuations. There’s no guesswork! You know you are getting the right memory for the right machine at the right price,” said Xplain CEO Neil Ticktin.
And if you’ve been burned recently by memory that no longer works thanks to Apple’s recent firmware updates, DevDepot says not to worry.
“Customers don’t have to ask for, as an example, PC100 RAM that may or may not work in their machine. Instead at DevDepot, customers just look for options for their PowerBook G4 or Vaio Digital Studio — and know that it’s built to work for that specific machine … including those using the latest firmware updates.”
In addition to making RAM for Macs and popular PC brands, the DevDepot RAM Store also carries flash memory cards for digital cameras.