Now that Mac OS X, has been released, hundreds of developers will be announcing new and upgraded programs and peripherals over the next several months that will be compatible with the new system. Macworld and MacHome magazines, in conjunction with the Apple Developer Connection, have each created a special, discounted advertising section exclusively for Mac OS X developers.
This program is designed as a “bridge” advertising program for developers, allowing them to promote Mac OS X products to the Macintosh installed base as it upgrades to the new operating system.
“We realize that the transition from one operating system to another is an expensive proposition for developers, even in strong market conditions,” said Steve Plevin, publisher of Macworld. “We’ve put together a program that allows first-to-market developers to reach the early adopters in a targeted, economical fashion.”
“I see this program as a win-win situation for everyone,” said Susan Ford, publisher of MacHome. “Developers get cost-effective marketing and branding in a growing marketplace, and our readers get a first look at products they may not have known about without the special advertising section.”
Closing dates, rates, and other information for both Macworld and MacHome can be
downloaded in PDF format from the Web site.
Macworld and MacHome, in conjunction with the Apple Developer Connection, provided a similar program for developers in 2000. The Developer Showcase was designed for developers new to the Macintosh platform, and over 100 advertisers took advantage of the special rates and targeted sections.
Editors note: Mac Publishing LLC, the company that owns Macworld, also owns MacCentral. MacHome is a separate company with no such affiliation to MacCentral.