Apple isn’t exhibiting on the show floor at this week’s Seybold Seminars expo, but they don’t really need to — a quick walk around shows that Macs are still totally dominant in the publishing, pre-press and creative industries. Almost every booth here sports an iMac, PowerBook, or Power Mac somewhere. But Apple does have a presence, in the form of
technical seminars discussing Apple products and related services.
At the end of the hallway leading to the first floor exhibits, Apple has staked out a large conference room where it’s delivering classes that are helping Seybold attendees learn more about Apple products. The topics run from info on Mac OS X, digital photography, ColorSync, digital asset management, streaming video, PDF and QuickTime.
Thus far, the best-attended event was a session entitled “Going Digital? Create a Professional Digital Photography Workflow.” The seminar featured info from Apple, Phase one, GretagMacbeth, and Photo District News. Digital photo pros shared some tricks of the trade, too. “Standing room only,” said an Apple rep, when asked about how well attended the event was. In fact, electricians for the show facilities threatened to turn off power to the room after the seminar ran way past its designated time.
In addition to the discussion topics, Apple is also showing off its latest and greatest hardware and software in the event room itself. If you’re coming to the show on Thursday — last day of the show — you might want to pop by room 112.