PictureIQ, a provider of digital imaging solutions for the Internet and consumer electronics devices, will unveil a new imaging server today at the Seybold Boston trade show. The PictureIQ TransForce is the industry’s first dynamic image delivery server appliance, according to company spokesperson Ann Marie Ricard.
“PictureIQ specifically designed this product to allow enterprises to reduce the time, headaches and hassle associated with preparing Web images for delivery to any Web-enabled device,” she told MacCentral. “It addresses a very real problem faced by any Web production staff — the time-consuming, tedious and repetitive process of preparing and delivering images for the Internet. PictureIQ Corp. specifically designed TransForce to streamline image management workflow, reduces costs and enhance site performance.”
Incorporating Adobe Photoshop technology, TransForce automates image production tasks by preparing and optimizing images on-the-fly. It reduces image production and storage costs while simultaneously increasing Web site reliability and performance, Ricard said.
“Nearly 70 percent of Web traffic is made up of images,” said Bill McCoy, president and CEO, PictureIQ Corp. “The task of preparing these Web graphics represents a significant portion of the cost and pain in publishing Internet content.”
Today, original images typically arrive in a variety of file formats, sizes, and resolutions, requiring Web production staff to manually edit and cut each image before they can be published. While content management systems effectively streamline much of the Web site publishing process, they don’t address inefficiencies in image production and delivery, McCoy said.
“TransForce complements content management solutions by automating image production workflows,” he added. “When an image is initially requested, TransForce retrieves the original image and dynamically converts it to meet the specific page, device, or bandwidth needs of the request. Subsequent requests for the same image are quickly delivered from TransForce’s high-performance cache. With this unique ability, TransForce guarantees quick response times during high traffic. In addition, TransForce can be configured to automatically increase image compression based on the level of traffic, enabling sites to serve more users during busy times within the same amount of provisioned bandwidth.”
PictureIQ TransForce will be available for shipment on April 30. For information on pricing, professional services, and technical support programs, check out
PictureIQ’s Web site.