, “America’s Guide to the Internet,” focused on ”
” they had some very nice things to say about Apple and its products.
In fact, Access chose Pinnacle Systems’ Studio DV (which is Windows only) and Apple’s iMovie as the best examples of video editing software for the average user. The article said the two products are “more capable than a basic program like Microsoft’s Movie Maker, included with Windows Me, and less intimidating to learn than a more sophisticated program like Adobe’s Premiere. “Editing digital video can be a complex process, but Apple understands that it doesn’t have to be. The company’s $49 iMovie software makes the job fun.”
“When you plug a DV camcorder into an iMac while it’s running Apple’s iMovie software, you get a Camera Connected message and a big button labeled Import,” Access said. “Click the button and iMovie captures your video and splits it into scenes with names such as Clip 1 and Clip 2. It then seems like the most natural thing in the world to drag the scenes to the working area to assemble your movie. Transitions, titles and other effects are all easily accessible. This is what video editing should be.”
The article also mentions iDVD and the fact that Apple is bundling systems “with the belief that people want to edit videos at home.”
iMovie and iDVD are part of Apple’s focus on the “digital lifestyle.” At January’s Macworld Expo in San Francisco, Apple CEO Steve Jobs said that the company feels “the personal computer is on the threshold of entering its third great age, the Age of the Digital Lifestyle.
“This age is spawned by the proliferation of digital devices everywhere: CD players, MP3 players, cell phones, handheld organizers, digital cameras, digital camcorders, and more,” he said. “We’re confident that the Mac can be the hub of this new digital lifestyle by adding value to these other devices.”
Why? Because the Mac can run complex applications, sport a big screen for better user interfaces, burn disks, offer inexpensive storage, and get on the Internet at every conceivable speed. These are things that the other digital devices can’t do.
The Mac can, however. Apple’s iMovie was the first product from Apple to offer added value to other digital devices. Products such as iTunes and iDVD soon followed. And more are doubtless in the works.