The slowdown in the economy and the departure of Newer Technology could be the best things that have happened to Mac upgrade maker PowerLogix, according to Barbara Wray. She just wrote an article for the
Austin Business Journal
that profiled PowerLogix, entitled
Following a logical path.
“President Robert Jagitsch says his company is poised to post a 400 percent sales increase this year to $24 million, compared with $6 million in 2000 and $3 million in 1999,” said Wray.
Competitor Newer Technology’s closure this past January has provided PowerLogix with new sales and distribution opportunities, and has also landed the company some experienced personnel, wrote Wray. Jagitsch also told Wray that during economic downturns, companies are more likely to buy upgrade products than invest in new machines, creating business opportunities for companies like PowerLogix.
Wray writes that frugality, the ability to respond quickly to market demands, and a good reputation for customer service have all added to PowerLogix’s reputation.