Not only are streaming
guitar lessons available on the Web thanks to Apple technology, but there are also travel movies from visitor bureaus, convention centers and economic development groups who want to promote their own destinations online.
One company that makes such videos is TargetWorlds. Dale Orlando, award-winning producer of television documentaries and videos and CEO of the company, and Emily Robinson, creative director, created the online video marketing service that lets subscribers publish videos on private-label Web sites, send video e-mails, and create customized video email campaigns.
Their QuickVu system is based on QuickTime and Flash technologies. The QuickVu system also takes advantage of Power Macs to digitize, edit, and compress the video — they also use WebObjects to stream clips over the Internet, according to a
on Apple’s site. The QuickVu streaming media online publisher is now bundled with front-end templates and back-end reports to facilitate business solutions.
“We made a decision early in our business to use QuickTime,” Orlando told Apple. “Even in its infancy, QuickTime looked so much better than other formats. And we are real quality people. We didn’t want to put things out on the Internet that looked awful. There were enough awful things out there already.”
TargetWorlds also offers QuickCards and QuickTours services. The former is for “interactive viral Web marketing,” the latter an interactive video trip planner. QuickCards is a Web site for visitors to create and send private label video postcards. QuickTours allows clients to have their own professionally produced tour of their regional destination to be created.
Eventually, the QuickVu database will include 1,000 to 1,500 video clips for each of its channels, from BigAppleUSA.com to GoAlaskaUSA.com, Orlando said.