Apple is trumpeting the success of QuickTime at this week’s NAB 2001 conference and expo. The company indicates that the technology has been integrated into dozens of digital camera models from companies including Canon, Casio, Kodak, Olympus, Panasonic and Sanyo.
Apple said that more than 75 digital camera models now feature QuickTime support, and 25 of them don’t just capture still images, either — those cameras also can capture short QuickTime-based video clips.
Apple Vice President of Worldwide Product Marketing, Phil Schiller, reiterates a common theme at Apple these days. Schiller suggests that QuickTime is another example of Apple technology serving as the hub of the digital lifestyle.
“Beginning with this widespread adoption from the digital camera industry, we’re seeing QuickTime extend beyond the desktop and into mainstream consumer devices,” said Schiller.
Apple noted that companies using QuickTime technologies in their digital cameras are displaying the QuickTime logo and providing QuickTime software in the package.