IDG World Expo indicates that a feature, the Special Interest Boulevard, introduced at Macworld Expo San Francisco this past January will make another appearance at the next expo. It’s a special showcase for Mac developers that will appear alongside other areas at the next
Macworld Conference & Expo
scheduled for this summer.
The Special Interest Boulevard features what IDG World Expo calls “up and coming companies” who are showcasing new Mac products and services targeted to the needs and interests of Mac users. The Boulevard itself is limited to 100 exhibitors, and is broken down into five industry segments:
Digital Media: applications and solutions for creating, editing, storing and delivering digital media content with QuickTime.
Small Business: products, applications and services geared toward Mac-based small businesses.
Sci-Tech: hardware and software products for mathematics, the pure sciences, engineering and data visualization.
Education/Assistive Technology: software, Internet tools, curriculum building solutions and multimedia for schools, training, K-12 and higher education.
3D/Animation: 3D technology for film, video, broadcast, game development and location-based entertainment
IDG World Expo president and CEO Charlie Greco says that the Special Interest Boulevard was an enormous hit at the January expo in San Francisco.
“Some of the hottest new Mac technologies will be showcased at the Special Interest Boulevard in July. It should be a real magnet for attendees,” said Greco.
Macworld Conference & Expo happens from July 17 – 20 at the Jacob K. Javits Convention Center in New York City.