If you have ever seen the opening game of a professional sports playoff series, with the spotlights flashing, the announcer excitedly screaming the names of the starting lineup and the crowd cheering wildly, you described my Friday night in Los Angeles. No, I wasn’t at a Kings or Lakers game, I was attending the opening night of PhotoshopWorld.
With the exception of a Macworld Expo keynote with Steve Jobs, I don’t think I’ve witnessed as much excitement from a group of people about the start of an industry tradeshow. Staff members were bustling about getting the last minute preparations done, the production crew were doing their last minute tests, and the LA Laker girls were doing their last rehearsal. And everyone seemed really excited about was going to take place in a few short minutes.
When the crowd moved from the opening reception to watch the Jam Session in the main hall, I don’t think they knew what was in store for them. Attendees were treated to a very well put together opening act from the Laker girls. You may not think the Laker girls belong at a Photoshop conference, but the crowd soon found out why they were there.
Billed as the “Dream Team,” some of the most prominent names in the Photoshop industry were introduced like the star players of a pro sports team, each taking the stage when their names were called as enthusiastic cheers went up from the crowd.
The final person to take the stage was National Association of Photoshop Professionals President, Scott Kelby. Whether you are a Photoshop professional or hobbyist, you get excited listening to how passionate Kelby can be about the application and the industry.
The Jam Session lived up to its billing as the Dream Team took the stage in an attempt to outdo each other with their tips and tricks, beginning with Kelby himself showing the crowd how to make Aqua style buttons using layers in Photoshop.
The Jam Session was followed by the 2001 Photoshop Guru Awards. The Guru awards are for excellence in Photoshop design. PhotoshopWorld 2001 attendees were eligible to submit Photoshop artwork in the categories of Print, Web Design, Multimedia, Photography, Illustration, Artistic, Commercial, and General Photoshop Design.
The award winners are as follows:
The Best of Show award went to Martha Calderon.
If last night was any indication, this should be a great show. We will have additional coverage and pictures from the show floor.