Lexar Media — designer, developer and marketer of digital film and connectivity products for the digital photography market — is teaming up with Olympus, which develops and markets digital cameras, on a variety of digital camera projects and technology licensing agreements.
The companies plan to jointly develop “next generation” digital film for use in upcoming Olympus digital cameras. The film products will carry the Lexar Media brand. Olympus will have a non-exclusive license to Lexar Media’s patented technology. The license applies to technology used in digital film cards manufactured by or for Olympus across its full line of professional and consumer products. Lexar Media branded digital film will be bundled with all Olympus digital cameras to be distributed in Japan.
In March, Olympus launched a new line of point and shoot digital cameras, including the US$349 Camedia Brio D-100. And last December QBeo, a digital imaging firm, teamed up with Lexar’s Printroom.com unit to provide online photo finishing services.
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