Another interesting tidbit from the Irish Times: Jamie Smyth reports that Apple is going to launch a major advertising campaign in Ireland to help promote its products. In
Apple campaign to raise Irish focus, Smyth reports that Apple is prioritizing its Irish sales operation.
The comments come from Mark Rogers, head of Apple’s UK and Irish sales, who spoke at a recent iBook launch event. Rogers said that Apple must do more advertising in Ireland, a country where there’s tremendous growth potential. Rogers admitted that Ireland had gotten short shrift from Apple in the past, as well.
The new consumer laptop is expected to be available in Ireland in mid-May and will cost between £1,190 and £$1,450 depending on configurations.
For more details, check out
The Irish Times.