Lexar Media — designer, developer and marketer of digital film and connectivity products for the digital photography market — has unveiled its new, US$59.99 USB Memory Stick Reader. It’s due next month.
The new Memory Stick reader will connect to a Mac or Wintel system via a USB port. Lexar’s line of Memory Stick products also includes 16MB, 32MB and 64MB capacities.
“The Memory Stick format has shown impressive growth with business and consumer audiences seeking to expand their portable devices’ usefulness,” said John Reimer, president and CEO of Lexar, in a statement. “Besides Sony, Lexar Media is the only company presently branding and offering Memory Stick, so we see a tremendous opportunity in introducing complementary products such as the new Lexar Media USB Memory Stick Reader.”
Earlier this month, Lexar announced plans to team up with Olympus, on a variety of digital camera projects and technology licensing agreements.
The companies plan to jointly develop “next generation” digital film for use in upcoming Olympus digital cameras. The film products will carry the Lexar Media brand. Olympus will have a non-exclusive license to Lexar Media’s patented technology. The license applies to technology used in digital film cards manufactured by or for Olympus across its full line of professional and consumer products. Lexar Media branded digital film will be bundled with all Olympus digital cameras to be distributed in Japan.