Kroger Food Company uses ColorSync to make sure that the ice cream on its boxes matches as closely as possible to what’s inside the box. They’re just one example of a manufacturer who depends on ColorSync in their production workflow, according to Nancy Eaton. Eaton’s comments appear in a recent Apple Hot News article entitled
A Sundae Kind of Love.
Photographer Kim D. M. Simmons explained that ColorSync is used throughout the image treatment process to make sure the imagery that Kroger displays on its cartons are natural and real looking. ColorSync helps save Kroger time and money doing fine-tuning later in the production process, according to Eaton.
Simmons even recounted one unusual example where Kroger ended up matching the color of a frozen confection still in development to color proofs he generated using a high-end Epson printer. “Sort of ColorSync in reverse,” quipped Simmons.
Simmons said that ColorSync and digital imagery could save his clients a lot of time and money by enabling him and them to adopt a color workflow solution that provides consistent results.
“The key to convincing clients to go with digital photography is education, and once educated, the light goes on, and away we go,” said Simmons.