Roxio Inc. and recording label EMI Recorded Music today announced a new partnership. EMI indicates that it’s taking an equity investment in Roxio, too. The companies call the new partnership an effort “to create a new, secure standard for digital content delivery.”
Roxio makes the best-selling Mac CD mastering software application, Toast, as well as several other products. EMI Recorded Music is the third-largest record company in the world. EMI owns labels like Capitol, Angel, Blue Note, Priority and Virgin, and has about 1,500 artists on its current roster.
Under the terms of the new relationship, Roxio and EMI will apparently work together to develop technology and products that will prevent users from burning to CD content produced by EMI artists unless they’re first authorized to do so.
“By partnering with a market leader such as Roxio, EMI will work to develop ways for consumers to easily record authorized music onto recordable CDs,” said EMI Vice President Jay Samit. “Cooperation between technology companies and the music industry is at the core of our plans to develop new revenue streams for our artists.”
“Our goal is to enable consumers to legally download and record music to CD in a consumer-friendly manner while fairly compensating copyright owners and creators,” said Roxio president and CEO Chris Gorog.