Creativebase.com today announced the launch of a
project showcasing works created via iMovie. Collaborating with Apple, Creativebase.com is commissioning creative professionals to shoot and edit iMovie-made shorts.
The theme, said Creativebase.com, is “24 Hours.”
“We are looking for the most innovative, powerful or witty approach to working with a straightforward DV camera and the most simple of editing packages — iMovie,” said Creativebase.com.
Apple provides a digital video camera and an iBook to the artists, who then shoot and edit the iMovie on their own, in a total of 48 hours, using just the basic tools.
Creativebase TV production head Mandy Cooper explained that they’ve already had an enormous response from folks anxious to experiment with the tools, from disciplines like design, architecture, photography, music, advertising and new media.
“It endorses the fusion between creativity and technology that is becoming more and more apparent within the visual arts,” said Cooper.
The first two efforts to be Webcast on Creativebase.com is an effort from graffiti artist Futura and MTV promo director Elliott Chaffer. Future efforts include work from fashion photographer Rankin and director Danny Kleinman.