BMW has its own film site, BMW Films, which features short films by such well known directors as Ang Lee (“Sense and Sensibility,” “Crouching Tiger, Hidden Dragon”), Alejandro Gonzalez Inarritu (“Amores Perros”), Guy Ritchie (“Lock, Stock, and Two Smoking Barrels,” “Snatch”), John Frankenheimer (“The Manchurian Candidate,” “Ronin”), Wong Kar-Wai (“The Final Victory,” “Happy Together”).
QuickTime plays a key role on the Web site. As do, not surprisingly, BMWs, which are driven in the short films.
Last week saw the promotion of Ritchie’s new short, “Star,” featuring Clive Owen and Madonna (who just happens to be married to the director), and more. Macromedia Director and Flash are used to create much of the site and also the proprietary player used to show the films, according to Megan Kirkwood, Macromedia spokesperson.
The proprietary player, dubbed the BMW Interactive Film Player, lets you view enhanced QuickTime films that play up to 2.5 times larger than streaming films and include added content and features. According to BMW, to keep you updated, the player automatically checks on the availability of new films and trailers each time you connect to the Internet. And after you’ve downloaded films and trailers, the player archives them to be replayed any time you want — without being connected to the Internet.
Minimum system requirements are a Power Mac G3/300; Mac OS 9.x (no word on Mac OS X compatibility); 100MB available space on your hard drive (for downloading films); 96MB RAM (32MB free RAM); a 56k modem; 2MB video memory; and QuickTime 4.1.2 or higher. However, BMW recommends the following system set-up: a Power Mac G4; Mac OS 9.1; 800MB available space on your hard drive for all elective content; 128MB RAM or higher (at least 42MB free RAM); a broadband Internet connection; 8MB video memory or higher; and QuickTime 4.1.2 or higher.
You can download the BMW Interactive Film Player (a 7.0 MB file) at the player’s download site.