Apple will be exhibiting at the International Broadcasting Convention (IBC), the “world’s largest electronic media event,” which runs Sept. 14-18 at the RAI Congress Centre in Amsterdam.
convention’s Web site says that over 1,000 exhibitors will be attending the event. Since the convention focuses on both traditional and Internet broadcasting technologies, it seems likely that Apple is there to promote QuickTime and QuickTime streaming technology. We asked, but Apple didn’t provide any details on its IBC plans. However, the company has both a regular booth and an “Apple iCafe.”
This year’s IBC Keynote speaker will be Michael McEwen, who is secretary general of the North America Broadcasters Association (NABA), president of the World Digital Audio Broadcast Forum and president of Canadian Digital Televisione.
The International Broadcasting Convention is designed to cover all the key areas of the electronic media business including audio, cable, film, grip, Internet, lighting, multimedia, production, postproduction, radio, satellite and transmission. The event consists of an exhibition, conference and program festival.
Within the exhibition space, visitors (over 47,000 people from more than 120 countries are expected) will find over 800 companies. Six stream conference tracks cover technical, management and creative issues. The IBC Nombre d’Or Festival screens and rewards the best of productions in all genres. For details and registration info, go to the
IBC Web site.