Kevin Lynch, president of
products, will deliver the opening keynote at Flashforward 2001 in New York City on July 11.
Flashforward is the world’s premier conference dedicated to the design and development community gathered around Macromedia Flash and the Flash SWF file format. Lynch will talk about how Macromedia is working to make the creation of dynamic content more accessible, approachable and affordable.
Flash 5 is Macromedia’s technology for producing high-impact Web experiences. Flash content can be viewed by the cross-platform Flash Player, which Macromedia says is on over 96 percent of Web desktops.
Sponsored by Macromedia and produced by lynda.com and United Digital Artists, Flashforward2001 features more than 42 sessions presented by 55 designers and developers. Session topics include: Advanced ActionScript, Advertising, Business Strategies, Macromedia ColdFusion, Design, Entertainment, Generator, Audio, Narrative, Navigation, Project Management, QuickTime, SmartClips, 3D, Usability, Education, Wireless Devices and XML.
Flashforward2001 New York City also offers one-day, pre-conference workshops on July 10, and exhibition areas throughout the conference. For more info on the conference and film festival, go to the
Flashforward2001 Web site.