ComputerTown to have ‘grand re-opening’ July 21

ComputerTown, the Salem, NH-based computer dealer, has reorganized and will re-open. There’ll be a “grand re-opening” on July 21.

In March ComputerTown was taken over by Jim Hancock, a professional in the Apple dealer channel for 13 years after the previous management closed two stores in Nashua, NH, and Brookline, MA. Hancock, now the president and CEO of ComputerTown, told MacCentral at the time that he will conduct business as a premier retailer, business sales and professional services company for markets nationwide, beginning with southern New Hampshire, metro Boston and the Phoenix (Paradise Valley) areas.

“We recognize that recent events, combined with those of the past three years, have created an environment of distrust, lack of loyalty and in general have left a ‘bad taste’ in several individuals’ mouths,” Hancock said. “We intend to work hard; looking into the future, much more than looking back, to change the tune from top-management down.”

The former owners of ComputerTown had come close to shutting down the operation due to problems paying off debt it owed to an inventory finance company, finding a new line of inventory credit, and consolidating operations to remain profitable.

Now ComputerTown has a new company logo and tagline (“Solutions for Life”) that will be incorporated into their Web site and all company marketing efforts. The store is located just over the New Hampshire border and is only 30-40 minutes from downtown Boston. The store is remodeling in a fashion that appears to look like an Apple Store inside.

The revamped company will focus on solutions, not box sales, Hancock said. In a letter to customers, the president/CEO said, “As a company, we are in the process of restructuring our business model including management changes from the top-down, starting with the president.”

“Our product mix within the store and the web is an indication of our existing challenges with procurement of product which means we will restock in a very ‘lean’ manner,” Hancock said. “Our new ComputerTown family of Associates will work hard to satisfy your needs during this time.” (Thanks to MacCentral reader, Len Levasseur, for the heads-up on this item.)