Apple is offering “substantial” dealer-price cuts on its 733MHz and 667MHz Power Mac G4 models in the UK (the latter of which is no longer in production, though some stock remains in the dealer channel),
according to Macworld UK.
Macworld UK said that dealers they contacted confirmed that the price cuts were announced Thursday. The reductions apply only to the price that dealers pay when purchasing stock from Apple, according to the article. It’s up the dealers what, if any, benefits they pass on to customers.
“What we found with this selection of Power Macs is that more customers than usual are purchasing models from higher in the range,” David Millar, Apple’s UK PR manager, told Macworld UK. “It’s unusual.”
He noted that some dealers might offer bundle discounts, while others may give additional RAM on purchase. Discounts that reach end users will probably vary from dealer to dealer.
Apple had no comment on whether the dealer-channel discount means new Power Macs will be introduced at next week’s Macworld New York. MWNY 2001 will run July 17-20 at the Jacob K. Javits Convention Center in New York. For more info, go to the
show’s Web site.