Macintosh enthusiasts will descend en masse upon New York City next week to attend Macworld Conference & Expo. Apple’s spreading the word to New York area residents as well, through a series of advertisements like this one, photographed by MacCentral reader Joe Ashear.
Inspired by New York’s long-running “I Love [Heart] New York” advertising campaign, Apple has replaced the original ad’s red valentine heart graphic with an embossed red Apple logo evocative of those that appear on Apple hardware. Underneath reads “Macworld – Javits Center – July 17 – 20.”
The ad campaign is a return to a design last seen on T-shirts that were given to attendees of the Apple Macworld Developer Party held in New York during 1999’s Macworld Expo. In addition to this highway billboard, Apple has rented ad space on subway walls and bus stops around the city.
Macworld Conference & Expo gathers hundreds of Macintosh hardware and software vendors together under one roof to show off their latest wares. The event is attended by tens of thousands of Macintosh enthusiasts, consumers and professionals alike. Macworld Conference & Expo is managed by IDG World Expo. The event is sponsored by Mac Publishing, LLC, publishers of Macworld Magazine, Macworld.com, MacworldPriceFinder.com, MacworldClassifieds.com and MacCentral.