John Sculley, former CEO of Apple and Pepsi, will deliver the keynote address at the Electronic Commerce World 2001 Conference & Exhibit on Thursday, Oct. 11, at Chicago’s McCormick Place. He’ll address the changes facing B2B (business to business) e-commerce, and how companies can benefit from the next wave of advancements to hit the field.
Themed “Preserve Your Future In eBusiness,” the conference and exhibit, is expected to attract over 4,000 attendees and 300-plus exhibitors. The Electronic Commerce World 2001 Conference & Exhibit will feature pre-conference workshops, interactive roundtables, exhibit floor sessions, over 70 educational sessions, and over 300 exhibits showcasing thousands of technology products and services.
Sculley is now a partner in the private investment firm, Sculley Brothers LLC, which he formed in 1995 with his brothers Arthur and David. The company’s goal is to develop early stage e-commerce companies that have the potential to change marketing ground rules in their chosen industries. Each of the three brothers has been successfully held senior operating positions in multi-national corporations including H.J. Heinz, Unilever, and J.P. Morgan. John Sculley built his reputation in marketing while he was president and CEO of Pepsi for five years through the early 80’s. He joined Apple as CEO in 1983.
The Electronic Commerce World 2001 Conference & Exhibit is sponsored by EC Media Group, a provider of information for e-business professionals across a wide range of sectors, and
Thomson Financial, a provider of e-information and integrated work solutions to the worldwide financial community. For more info go to the
EC Media Group Web site.