MWNY: Corel holds Painter 7-procreate launch party

Corel held a Painter 7 launch party last night as part of their Macworld New York activities.

Furthering their commitment to supporting the graphic and visual arts community, Corel’s theme for the evening was “Painter — Support an Artist.” The launch party was held in the heart of the Chelsea Art District at the loft space of Mixed Greens, a group dedicated to working with and promoting emerging artists. In celebration of the launch of Painter 7, while tasting the flavors of New York and sipping martinis, guests helped Corel choose works of art for purchase by the corporation.

Painter is part of Procreate, a new line of Corel software for creative professionals, at this week’s MWNY. Procreate is a collection of enhancement tools geared specifically to power and extend the possibilities of design, according to Derek Burney, president and CEO of Corel.

As part of Corel’s mandate to lead the market with cutting edge graphics tools, the company has introduced the procreate line of products, he said. This new initiative is aimed at the professional creative market — a key customer segment Corel is targeting as part of its growth strategy, announced in January. With a strong emphasis on providing creative software for the Mac OS — procreate represents an evolution in the company’s goal to develop software that meets the needs of this professional customer, Burney said.

“Procreate is the result of a clear focus and commitment to a single vision — to produce the best possible applications for this high performance industry,” he added. “The procreate product line is the culmination of careful research, a new commitment to this market, and exceptional application development. Procreate helps professionals elevate their creativity to a new level.”

Available for both Mac and Windows, procreate products will be optimized for Mac OS X — leveraging the strengths of this advanced operating system. The procreate product line includes Painter 7 and upcoming versions of KPT and KnockOut.

“Painter 7 is scheduled for availability next month. New versions of KPT and KnockOut will be available this fall. Extending the capabilities of existing creative software, these tools build upon the functionality of industry standard applications including Adobe Photoshop, providing users with a new level of power, precision and control,” Burney said.

“Playful yet powerful, this product line demonstrates our commitment to provide tools that will inspire our customers and become essential elements in their workflow,” said Ian LeGrow, Corel’s executive vice president in charge of procreate development. “Procreate gives graphics professionals the power to push their limits — taking images and creation to new heights.”