Procreate, Corel’s new branding for a line of products for creative professionals, has released the first product under the new brand: Painter 7, a cross-platform (including Mac OS X) application that offers advanced Natural-Media painting and image editing capabilities.
“Unveiled for the first time at Macworld Expo, we were truly impressed with the strong reception and feedback Painter 7 received from our customers,” said Ian LeGrow, executive vice president in charge of procreate development, in a statement. “Many of the new features including my personal favorite, the new watercolor technology offer creative professionals the ability to add new elements to their images that were previously impossible to achieve without paint and a brush.”
Designed to work as a standalone product or as a complement to Adobe Photoshop, Painter 7 offers a watercolor technology that recreates the medium of natural watercolor with more flexibility and control than ever before, LeGrow said. The app also offers a Liquid Ink layer that mimics the viscosity of a thick, gluey medium like ink or paint. And since it’s Mac OS X compatible, it offers full support for the new Aqua interface.
“The vast majority of U.S. graphics professionals use Macintosh computers these are the customers that will be targeted by the new procreate collection of professional graphics products,” said Chris Le Tocq, principal at Guernsey Research. “Combined with a concentration on pushing the edge of professional creativity and new marketing initiatives targeted to the Mac professional, the procreate message should resonate well in the design community.”
Painter 7 will be available at the suggested retail price of US$499 for all platforms. Registered users of previous versions of Fractal Design Painter 4 and 5, MetaCreations Painter 5.5 and 6 or Corel Painter 6 are eligible to purchase the upgrade version of Painter 7 for $199. German and French versions will be available in September and October, respectively.
Procreate is a collection of enhancement tools geared specifically to power and extend the possibilities of design, according to Derek Burney, president and CEO of Corel. As part of Corel’s mandate to lead the market with cutting edge graphics tools, the company has introduced the procreate line of products, he said.
“Procreate is the result of a clear focus and commitment to a single vision — to produce the best possible applications for this high performance industry,” Burney said. “The procreate product line is the culmination of careful research, a new commitment to this market, and exceptional application development. Procreate helps professionals elevate their creativity to a new level.”
Available for both Mac and Windows, procreate products will be optimized for Mac OS X — leveraging the strengths of the operating system. The procreate product line includes Painter 7 and upcoming versions of KPT and KnockOut.