Michelle Coley, market development manager for Worldspan, is working on a report regarding the level of Mac penetration in the US. Specifically, she’s trying to find what percentage of corporate desktops have Macs and what percentage of consumer households have Macs.
“I am trying to get a clear assessment of the Mac’s current and potential market size,” Coley told MacCentral. “I work on a travel booking product, and I’m trying to determine if we need to make our product compliant with the Mac OS. Part of the justification will be the market potential for this product in a corporate vs. consumer setting. I’ve seen several pieces of info that put the total market share at 5 percent; however, I would like to know how that 5 percent is broken down between corporate and consumer. Any help would be greatly appreciated.”
If you have or know of statistical information that can help Coley, please e-mail her (firstname.lastname@example.org). Worldspan provides worldwide electronic distribution of travel information, Internet products and connectivity, and e-commerce capabilities for travel agencies, travel service providers and corporations.
The company’s three lines of business are travel supplier services, e-commerce and travel distribution for the worldwide travel industry. The Worldspan reservations system provides more than 20,210 travel agencies and other users worldwide with travel data and booking capabilities for hundreds of the world’s leading travel service suppliers.