It’s been suspected that Apple CEO Steve Jobs would give the opening keynote address at next month’s
Apple Expo 2001
in Paris, and today Apple confirmed the news. In an unusually frank statement, Jobs explained what he’ll be focusing on during his time on stage and said his company will make no new hardware announcements.
“My keynote will focus on Mac OS X v10.1, the super-fast new version of Mac OS X, and our revolutionary new iDVD 2 software, which lets users create their own custom DVDs that can be played on consumer DVD players,” Jobs said. “This has been an incredible new product year for Apple, so we don’t plan to launch any new hardware products in Paris this year.”
What makes today’s statement from Apple extraordinary is that the focus of Jobs’ keynote presentations is usually a closely guarded secret — rumor sites and discussion boards typically run rampant with commentary about what Apple is expected to unveil weeks before major shows. Apparently, Apple is trying to prevent inflated expectations for the event.
Apple Expo 2001 will be held at the Paris Expo in Porte de Versailles, Sept. 26-30. The event’s keynote address is scheduled for Wednesday, Sept. 26 at 9:00 a.m. (CET) in the Palais de Congres.