Writing for The New York Times , Steve Lohr notes that Apple is receiving some recognition from the Academy of Television Arts and Sciences this evening, in the form of an Emmy. The Academy is giving Apple the engineering award for its work on FireWire. Lohr’s comments appear in a new article entitled
Apple to Get Emmy Award for Device.
FireWire has become standard issue on all Macs, and it’s caught on with PCs too. The interface, known to most of the industry as the IEEE 1394 standard (or i.LINK to Sony VAIO users), has caught on with digital video users and is now supported on a number of digital camcorders. Apple has leveraged the technology extensively in its software, as well, by producing Final Cut Pro 2, a digital video editing package that has quickly caught the attention of professional video producers.
Lohr noted that FireWire is key to Apple’s “digital hub” strategy. The technology is increasingly important to Apple not just for professional usage but also for consumers.
“In the last year, desktop editing using Apple’s hardware and software has increasingly become the norm in the television industry,” wrote Lohr.
More details are available from The New York Times .