It’s official. Apple will have a presence at the UK MacExpo 2001 at Islington’s Business Design Centre that runs Nov. 22-24.
“MacExpo provides the right audience at the right time for us,” Apple spokesman David Millar said. “It’s a chance to meet our audience, meet the pro-sumer market and it’s at a good time of year. We’ll have a stand with a theatre to demonstrate our solutions at the show.”
MacExpo is an event that features the latest in Macintosh products and solutions, including special areas for games and edutainment, developers, design and art, music and audio, and more. The show organizers welcomed Apple’s decision to attend the London show, according to
“This is key,” Bob Denton, event director, told Macworld UK. “It’s precisely what all Mac devotees asked us to achieve, and underlines MacExpo’s position as the UK event for all Mac users.”
The article said that Apple’s decision to take on the largest exhibition space in the hall, and appear at a general interest Mac event is seen as an attempt to rebuild bridges with its UK users. Expect Apple to have a giant theatre area to promote Mac OS X 10.1, the major upgrade of Mac OS X that seems likely to be officially launched at the September’s
Apple Expo in Paris. However, since Apple CEO Steve Jobs is keynoting the Paris expo, it’s “highly doubtful that he will attend the much smaller London event,” according to Macworld UK.