Today Apple CEO Steve Jobs personally announced that Mac OS 10.1 would be available this Saturday during the Apple keynote address at Seybold San Francisco. “Now is the time to upgrade,” said Jobs, “this is the mainstream release.”
Mac OS X 10.1 will retail for $129 new and will be a free upgrade for purchasers of previous versions of Mac OS X through October 31. It will be available in the retail chain and through Apple’s retail stores. There is also a shipped CD upgrade for $19.99. Attendees of the Seybold, San Francisco conference can pick up an upgrade CD at Apple’s booth, and free copies were distributed to keynote attendees. The upgrade will not be available for download.
Jobs continued with a clock metaphor, saying that Mac OS X’s original release was noon, and that we are now at six o’clock. Between six and nine (the next three months) is when we shall see most of the major applications move to Mac OS X. “We are halfway through the transition,” said Jobs. Mac OS 10.1 is also shipping on all new Macs.
As an example of a major release, Jobs said that Office for Mac OS X would ship in November. If you want to test drive the new version, a demo will be available for download at noon today at both Apple’s and Microsoft’s Web sites. There will also be a full demo for consumers at Apple Stores on Saturday.
Jobs turned the keynote over to Apple’s Vice President of Marketing Phil Schiller, saying that he had rehearsed the address and deserved to give the bulk of the keynote. Schiller went into depth about 10.1. The high points are vastly improved performance for all Mac systems running 10.1 over X, an improved Aqua interface that includes the ability to move the dock to the left or right hand sides of the screen and full DVD support. MacCentral will provide details shortly, so please check back.