Pioneer Electronics (USA), Inc.
today announced a reduced manufacturer’s suggested retail price for its DVR-A03 drive. The DVR-A03 is the retail version of the same optical drive Apple bills as its Power Mac G4 “SuperDrive:” a mechanism that can record DVD-R and other optical media. The drive is now available for US$649. When the drive was introduced this past may, it carried with it a suggested retail price of $995. The cost of DVD-RW media has also dropped — discs are now available for $15.99 each.
Pioneer explained that the new lower price is a result of improved economies of scale. The company has steadily increased production of the new drives as consumer and OEM demand for the drive mechanism has increased. The drives first appeared on Compaq and Apple models earlier this year, and have since made inroads to consumers through various third-party peripheral manufacturers as well.
The DVR-A03 supports various formats including DVD-R, DVD-RW, CD-R and CD-RW. It supports a 2x DVD-R recording speed, as well. DVD-R enables the drive to burn discs that can then be read by most DVD-ROM drives and DVD-based video players.
In addition to Pioneer’s retail kit, the DVR-A03 is available as an OEM product that is integrated into a variety of third-party configurations. Some of those devices are Macintosh-compatible and have been certified by Apple for compatibility with its professional-level DVD mastering software, DVD Studio Pro.