Starting immediately, Apple will implement Euro pricing on all hardware and software products it sells in the 12-country Euro zone. Apple list prices, excluding local Value Added Taxes (VAT), will now be identical in all Euro-zone countries, according to a statement from Apple UK spokesperson David Milalr.
“Apple is among very few companies in the IT industry ready for the Euro a full two and a half months before it becomes the official European currency,” said Pascal Cagni, vice president and general manager, Apple Europe, Middle East and Africa. “Thanks to this important effort, our business partners and customers will be ahead of the game on January 1.”
Apple’s Euro pricing policy will be implemented in Austria, Benelux, Finland, France, Germany, Greece, Ireland, Italy, the Netherlands, Portugal and Spain. For those countries that offer customers access to the Apple Store, the Company’s online e-commerce store, the Euro will be the leading currency featured, according to Apple. Apple will continue to price in local currencies in Denmark, Norway, Sweden, Switzerland and the United Kingdom, all countries outside of the Euro zone.