In his recent
recap of Apple’s Q4 financial performance, editor Matthew Rothenberg declared “a limited victory” for what he calls his favorite computing platform. His comments come in a new article entitled
Apple Stays in the Race.
Rothenberg noted that Apple beat both analysts’ predictions and its own third-quarter performance with a $66 million profit announcement for the quarter. Apple unquestionably did better than most of its PC manufacturer rivals. “[Apple’s] 2001 losses were petite compared with the red ink spilled by beleaguered Compaq Computer, Gateway and Hewlett-Packard, to name a few, and it’s managed to avoid major layoffs or reorganizations in a year when corporate privation has been the rule, not the exception,” said Rothenberg.
Rothenberg posited that Apple is already lean and mean, thanks in part to some colossal losses the company suffered in the middle of the last decade. Those financial wounds caused the company to close entire operations and lay off thousands at the time, Rothenberg said.
What saved Apple? Compelling products, marketing savvy and loyal users, said Rothenberg. “This company has already looked extinction in the face and spit in its eye. And that near-death experience should continue to serve Apple well as the economy in general and the tech sector in particular head into what looks to be a notably grim holiday season.”
Like many, Rothenberg is looking forward to next week’s promised introduction of a new Apple digital device. Could that help Apple fare well against what promises to be a grim holiday buying season? Rothenberg said he’s hopeful.