At an invitation only event today at Apple headquarters in Cupertino Steve Jobs will introduce Apple’s new “digital device.” MacCentral is there and will bring you live updates as they happen.
“We have thought than when we get a little spare time, we will look at taking it to Windows. We know the experience won’t be as good, but we will probably look at that down the road.”
Apple promo video
Moby appears in the apple promo video
“This kicks every other product’s ass right here,” says the guy from Smash Mouth. (in the video)
“Do you remember what it was like when you got your first walkman? Wow! I want to carry this wherever I go.”– Seal, in the video
SJ: “Isn’t this cool? It’s never been this fast or this easy before.”
“We’ve all heard ‘plug and play’ before. This is plug, unplug, and play.”
“There’s been nothing like this before. And I don’t think there’s another company that could do this. To bring everything under one roof together to be able to create a product like this.”
$399 due Nov. 10
“the hottest gift this holiday season.”
crossfader: automatically fades between songs.
new equalizer button next to burn and eject buttons, with presets, 10 sliders plus a preamp slider.
Runs on OS 9 and OS X free download. releasing in early november.
“Coolest feature of iTunes 2”: designed to be used in conjunction with the iPod.
“iTunes knows all about iPod, and iPod knows all about iTunes.”
When you plug in iPod via FireWire, iTunes is launched, and all your songs and playlists are automatically downloaded into iPod.
If you add songs or re-arrange playlists, iPod automatically updates.
iTunes 2 announced!! New features: MP3 CD burning, Crossfading, Equalizer
Auto-Sync iTunes: 6 million copies out there. Our users love it.
lets you play by song, by artist, by album — much like iTunes
menu items include: Playlists; Artists; Songs; Settings; About Now Playing
Just enable FireWire disk mode on the device. Has an LCD display, backlit
thing in the middle is a “unique scroll wheel” piezoelectric clicker, so you can hear it as it goes around.
Apple design — stainless steel also a FireWire hard drive
iPod is the size of a deck of cards. 2.4″ wide by 4″ tall by .78″ thick 6.5 ounces
One hour recharge, 10 hour battery capacity charges over FireWire — no charging cable needed
20 minute skip protection FireWire built-in. fast — entire CD download in under 10 seconds
“To have your whole music library with you at all times is a quantum leap when it comes to music. And iPod fits in your pocket. Never before possible.”
3 breakthroughs in iPod: 1. Ultra-portable. Ultra-thin hard drive. 1.8 inch hard drive is .2 inches thick. 5 Gigabytes. 1000 songs at 160K bit rate.
MP3 (incl. VBR), WAV, and AIFF playback. Holds 1000 songs.
Music players: flash (MP3) player, hard disk player, CD player, MP3 CD player
Apple’s new device is a hard drive-based music player: iPod.
It’s a part of everyone’s life. It’s a large target market. It knows no boundaries. And there is no market leader.
No one has really found the recipe yet for digital music. And not only will we find the recipe, we think the Apple brand is great for this.
We are executing on this stuff today. Nine months from having a strategy, and we’re basically shipping all of it — iDVD will ship early next month.
iApps know all about the devices. But a thought occurred to us late last year — the devices don’t know anything about the iApps. There’s never been a device built to take advantage… what if there was?
And we decided to do it.
The field we chose was music.
Why music? Well, we love music. and it’s always good to do something you love.
Jobs demos iMovie — showed clips of baby videos
iDVD2 shipping early November
Jobs then showed a four-piece pie chart: video (iMovie 2), Music (iTunes), DVD (iDVD), and Photo
Let’s start with the digital hub. This is a strategy we announced in January 2001. We believe Mac can become the center of your digital lifestyle. In other words, we’re being surrounded by these amazing digital devices these days.
We have something really stunning for you today — we have a lot of things going on.
Steve Jobs comes onstage:
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