Some people think Apple is “crazy” for introducing the iPod rather than their own PDA (personal digital assistant), Apple CEO Steve Jobs says in an
. But he doesn’t think it’s a lucrative market to be in right now.
“I won’t lie; we thought about that a lot,” Jobs told Fortune. “But I started asking myself, How useful are they, really? How many people at a given meeting show up with one? Whether I was here or at Disney or at Pixar, the percentage peaked about a year ago at 50%, and it’s now dwindled to less than 10%. It kind of went up really fast and then went down.”
Apple decided to go with a music-oriented device because music is “in our DNA,” he said. They felt they could do justice to such a product due to their “great industrial design and miniaturization” capabilities and “legendary ease of use” that comes from their software capabilities.
“There is not another company I know of with all those assets,” Jobs said. “So we decided to go for it.”
Meanwhile, the Taiwan based company, Inventec has
denied rumors it’s been contracted
to make Apple branded PDAs.