Final Cut Pro growing in movie trailer market

Movie trailer sites are favorite stop for many people on the Internet, not only for their exclusive content but also the quality of the content. Apple said today that Final Cut Pro is becoming the preferred package for Hollywood companies to make trailers and commercials for their movies.

“By replacing our outdated non-linear edit systems with 18 Final Cut Pro suites, we were able to maintain our state-of-the-art technological edge while realizing significant financial savings,” said Bob Farina, CEO of The Cimarron Group.

Final Cut Pro has been used on trailers such as Planet of the Apes, Lord of the Rings and Training Day and four movie trailer companies — The Cimarron Group, Trailer Park, Aspect Ratio and New Wave Media — have switched the majority of their editing systems to Final Cut Pro this year, according to Apple.

“Final Cut Pro gives us the audio capabilities we need when working on a movie trailer. We chose it because it gives us a higher quality product for a lot less money,” said Tim Nett, CEO of Trailer Park.”

Philip Gershwin, manager of information systems at Aspect Ratio said that Final Cut Pro has an “unbeatable price” for what it offers. “This year we have moved over 80 percent of our editing suites from Avid systems to Final Cut Pro suites,” said Gershwin.

“We recently expanded our offline capability with Final Cut Pro bays,” said Alan Baral, principal of New Wave Media. “Final Cut Pro offers a lot of power and flexibility for the money. It also permits the use of non-proprietary third-party fiber storage, which means great bandwidth and a huge storage capacity.”