Internet audience measurement service Nielsen//NetRatings claims that Web surfers logged on to Apple’s Web site in droves to see the new trailer for the forthcoming movie “Spider-Man.” A new trailer was posted earlier this month to the Spider-Man Theatrical Trailer page on Apple’s Web site.
Nielsen//NetRatings claims that 839,000 office workers visited Apple’s Web site during the week ending Dec. 16, compared with 418,000 the week before — a jump of 101 percent. The company indicated that 16 percent of those office dwellers — about 134,000 unique visitors, ended up checking out the QuickTime-encoded trailer for Spider-Man hosted on Apple’s site.
Nielsen//NetRatings also said that the trailer drew people to spend more than five minutes on the site. They were a predominantly male audience, as well; the service reported a 68 to 32 percent gender split. “Spider-Man” will open next May.
NetRatings senior Internet analyst Jarvis Mak said that the two-pronged approach of releasing movie trailers on the Web and in theaters helps movie studios to reach a broader audience.
“The QuickTime feed brings surfers close to the action of the film, simulating the in-theatre experience and creating anticipation among surfers a full six months before the film’s debut,” said Mak.