Chalk up another Internet exclusive to Apple’s QuickTime. The Pierces, a hot new talent on Epic Records, are using the Web to promote their first album and their
Web site. The Pierces use QuickTime exclusively to let the world hear musical clips, candid interviews, and behind-the-scenes footage.
What’s more, Epic Records and Terra Lycos, a global Internet network, announced today the launch of an Internet campaign documenting the breaking of the band. “The Way it Happened: The Diary of the Pierces” will reside for six months in the Communities area of Terra Lycos. It lets fans check out — and participate in — the lives of singing/songwriting sisters, Allison and Catherine Pierce.
contains nine interactive areas. Every two weeks, a new full-length song from The Pierces’ self-titled Epic debut will stream in its entirety in the Featured Tracks section of the site. Check it out often enough and you can hear what will ultimately be the entire album online. “The Pierces” features 13 original compositions by Allison and Catherine Pierce. The arrangements combine acoustic, electric and electronic textures.
Exclusive content in the Video Clips section features live footage of the sisters, and content in both areas play exclusively in the QuickTime format. Regularly scheduled, live Chat Events will let fans directly interact with The Pierces. Other sections of the Web site include the Gallery, featuring new pictures weekly; Ask The Pierces, where fans can submit questions to the sisters; Contest; Biography; Buy Music; and Official Club.
“We are so excited to be involved in something like this where people can get to know us and our music in a truly personal way,” said Allison Pierce, in a staatement. “The Internet is such a great resource for people to gain access to new music and experiences, and we’re looking forward to sharing both with our new and existing fans throughout these next six months.”
Cory Llewellyn, senior director and head of New Media, Epic Records, said that, in utilizing Terra Lycos as the destination, Epic as the vehicle, QuickTime as the technology, and The Pierces as the talent, the company hopes “to achieve a breakthrough synergy in the world of Web content never before achieved, and expose these incredible artists to the masses.”
“The Way It Happened: The Diary Of The Pierces” is also accessed from the Pierces’ Web site and the