just keeps on expanding its Zip line. The company has announced a PocketZip 100MB drive for handheld devices that the company says is targeted to digital audio, video, and imaging devices. What’s more, the new matchbook sized PocketZip 100MB disks, which weigh less than half an ounce, will retail for about US$10 each, compared with 32MB solid state memory cards priced at around $60.
“We’ve already proven the PocketZip drive’s reliability in the toughest arena there is, digital audio players,” said Bruce Albertson, Iomega’s president and CEO. “Now we’re giving consumers enough storage capacity to record one or more full CDs in virtually any format on an easily swappable and sharable 100MB disk.”
He added that the PocketZip 100MB drive lowers the cost of removable storage to as little as 10 cents per megabyte and will benefit users of handheld MPEG-4 digital video devices, PDAs, megapixel digital cameras, laptops, LCD projectors, and printers. PocketZip disks are serialized to integrate with popular digital rights management (DRM) systems from Microsoft, InterTrust, and others.
Iomega’s PocketZip 100MB drive and disks will be available internationally in the third quarter of the year. Also, Iomega plans to introduce a new 100MB model of its HipZip digital audio player this falls.