editor, Simon Jary,
says we should
perhaps prepare for “Flower-Power suits and Blue Dalmatian footwear in 2004 as Apple is apparently prophetic in picking colors that will become popular.
What leads him to this conclusion? The international Color Committee — made up of delegates from the UK, US, Germany, Japan and Italy — has chosen Indigo as the most fashionable color around. Its decision will determine fashion lines from 2001 to 2003, with miles of cloth already dyed to gain blue benefits. Of course, since last July, Indigo has been a “flavor” of the iMac and iBook. In fact, only it and Graphite made it into the revamped iMac line.
Stephen Higginson of the International Color Authority said that “research has shown that you can sell a mediocre product in the right color, but you can’t sell a good product in the wrong color,” according to Jary’s report. And Martin Raymond, editor of the trend magazine Viewpoint, said that Indigo will replace the 1990s’ white to create a “blue minimalism.”
So perhaps Apple’s latest iMac patterns are a portent of popular styles to come. (Although, personally, I’ve been trying to forget the fashions of the 60s and 70s, not revisit them.)