PictureIQ Corp., a developer of digital imaging technology for the Internet and photo-oriented consumer electronics devices, has taken the lid off its second-generation server-based photo editing and creativity tool, which can be accessed using Mac or Windows Web browsers.
PhotoTools is a set of server-based picture editing and enhancement tools that can be added to any Web site to enable browser-based photo manipulation. PictureIQ PhotoTools can be accessed by both Mac and Windows users, and don’t require downloading ActiveX, Java applets, or other browser add-ons.
As of version 2.0, one-click cropping to industry-standard print-aspect ratios provides the ability to preview the way a photo will look after it’s printed. Whether the print will be 4X6, 4X7, 5X7 or 8X10, this feature displays the photo onscreen exactly as it will be printed, leading to a significant decrease in the number of consumers who return their prints because of unanticipated cropping results, according to Bill McCoy, president and CEO of PictureIQ.
PhotoTools online clipart feature allows users to place pieces of movable and resizable clipart and text on a photo. And over 80 new pieces of clipart, cards, and frames are now available as part of the standard PhotoTools offering. Plus, PictureIQ can provide tools, utilities, and services to enable customers to integrate their own photo templates, borders, clipart and other creative assets into PhotoTools, McCoy said. Finally, users can design unique user interface skins for PhotoTools to match the look and feel of their particular Web site.
With all of these features, PictureIQ’s XML-based architecture ensures that the editing and enhancements the customer makes on screen are exactly translated to any prints that they order, McCoy said. A demo of PictureIQ PhotoTools can be found at the
PictureIQ Web site.