is demonstrating a standalone Mac version of its Video Pics plug-in software for Adobe Premiere during this week’s Photo Marketing Association 2001 (PMA 2001) Conference and Trade Show in Orlando, FL.
Video Pics lets users extract high-quality photographic prints from video. The software was previously only available for Windows.
Video Pics generates high-resolution still images from any video source material. The software extracts clear images from noisy video by using multiple frames of video, reducing noise, and enhancing image color, detail and resolution. The images, 3+ megapixels in size, can then be edited using Photoshop or other image editing programs. An example, comparing Video Pics output and source video material is available for download from RedHawk’s Web site.
“Our first family of products, Video Pics, has been targeted to meet the needs of the video professional, and these new application software products will initially be targeted at that market as well,” said James D. Evert, RedHawk Vision’s chairman and CEO. “However, we believe the functionality and user-friendly interface of the new products will also appeal to the prosumer and consumer, allowing us to move downstream into the next phase of our business.”
“Video Pics has helped to build interest in and credibility for our first products,” said Mark Gart, RedHawk Vision’s chief marketing officer, in a press announcement. “We believe that our new general purpose software, expected to be available later this year, will generate greater interest in extracting still images from video, especially those missed moments not captured by traditional photography. This will allow us to be better positioned to move into larger markets such as consumer and the Internet.”
RedHawk Vision also provides professional image processing services and forensic image processing for law enforcement and security surveillance. The company was founded in 2000 as a subsidiary of Irvine Sensors Corp., created to exploit technology originally developed by the parent company for NASA and USAF image processing.
Video Pics retails for US$695. System requirements call for Adobe Premiere 5.x or later; any Power Mac with a FireWire port; 256MB of physical RAM; Mac OS 8.5, 8.6 or 9.x; image editing software, such as Photoshop; and an Internet connection.