The ads each have a common theme: to illustrate the iMac and iTunes ease of use, using iTunes’ visual effects generator as a backdrop. Each of the ads deliver a simple message, including:
“Rip MP3s. Make A Mix. Burn CDs that don’t suck.”
“Ever wonder what a CD looks like when it burns?”
“Burn CDs like it ain’t no thing.”
“Rip MP3s. Burn CDs. Fast.”
The majority of the ads feature Apple’s controversial new Flower Power iMac design. The music ranges from alternative to punk to dance music, but one ad stands out from the rest — perhaps not coincidentally, it’s also the only one to feature the Blue Dalmatian iMac design. Its caption, set to classical music, reads:
“Bach is complex. Burning your own CDs isn’t.”
Although iTunes is not unique to iMacs — the software is available for download to anyone visiting Apple’s Web site — Apple’s new advertisements are leveraging the popular consumer computer’s ease of use with the new models’ built-in support for CD-RW and inclusion of iTunes as standard installed software.
For more information about Apple’s new iMacs, visit the company’s
Web site. Or to see the ads yourself,
visit the Hardware Ads Web page.