has filed a registration with the federal government to trademark the name ‘AppleSeed’, and use it as the service mark for a pre-released software, marketing research tool, MacCentral has learned.
filed with the U.S. Patent and Trademark Office on January 25, identifies the name for use of “market research services, namely, conducting and analyzing consumer surveys and advertising and marketing studies; collecting data and providing reports concerning computer software, hardware, internet services, consumer products and consumer behavior; conducting and analyzing population and product trend studies; and collecting and analyzing demographic information and statistics; and providing statistical reports therefore.”
AppleSeed is a trademark for Apple’s program to recruit customers interested in reviewing pre-release software. The company maintains a
Web site, on the AppleSeed project detailing the program and steps for participating.
Apple has also filed for trademark
protection for the name ‘EdView’, a recently launched
online educational resource Web site
from Apple. Part of Apple’s iTools for Education, EdView is for the use of students and teachers to find “student-friendly, teacher-approved sites on the Web.” The site includes a 100,000-count database of educational resources, a ‘Site of the Day,’ ‘This Day in History,’ ‘Current holiday sites’ and suggested Web sites from users.